The institutions of modern developed societies, whether governments or companies, are not prepared for this new social power. People are changing faster than companies. “I don’t think it’s crazy to ask if your CEO is the next Mubarak,” says Gary Hamel, one of business’ most eminent theoreticians of management. “The elites—or managers in companies—no longer control the conversation. This is how insurrections start.” Says Marc Benioff, CEO of Salesforce.com: “This isn’t just about Arab spring. This is about corporate spring.”
According to the latest official statistics published by Facebook, the social networking website has over 750 million active users around the world. Fifty percent of their active user base is logged into Facebook on any given day. If your company has tried to use Facebook as a marketing channel to reach average consumers, odds are the results haven’t been as expected.
Stretchable electronics promise video displays that could be rolled up and tucked into a shirt pocket, or cell phones that could swell or shrink. Electronic sheets that could be draped like cloth would be a boon for robotic skin and embedded medical devices.
Now engineers at the University of California, Los Angeles, have taken a step toward these handy electronics by creating the first fully stretchable organic light-emitting diode (OLED). Previously, researchers had only been able to create devices that are bendable but can’t stretch, or stretchable pieces that connect smaller, rigid LEDs.
The frequency of social networking site usage among young adult internet users under age 30 was stable over the last year – 61% of online Americans in that age cohort now use social networking sites on a typical day, compared with 60% one year ago. However, among the Boomer-aged segment of internet users ages 50-64, social networking site usage on a typical day grew a significant 60% (from 20% to 32%).
Full Story: Pew
According to a 2011 IBM study, 64 percent of CMOs plan to increase their use of social media in the next three-to-five years. But increasing your use of social media can backfire if you don’t know what you’re doing. To increase your use of social media the right way, read the new Altimeter Group report, Social Media Readiness: How Advanced Companies Prepare Internally.
The report urges brands to do something that sounds very simple (but is not): prepare for social media success. If you think most companies know how to do so by now, guess again: according to Altimeter Group, not only are social media crises on the rise, 76 percent of social media brush fires could have been diminished or avoided had organizations invested internally.
Jeremiah Owyang, the primary author of Social Media Readiness, identifies four essential elements of planning for social media success:
- Baseline governance and reinforcement: for example, a social media policy that protects employees and the company.
- Enterprise-wide response processes, an example being a social media crisis response plan.
- Ongoing education program and best practice sharing – ranging from brown bag lunches on social media issues to Cisco’s self-service social media intranet portal.
- Leadership from a dedicated and shared central hub – a team that owns the advancement and uptake of social in your company.
Jeremiah identifies 18 “advanced companies” whose approach to social media includes all four essential elements of planning for success.